Emi is Head of User Experience at MetLife Japan with 15 years' experience across design, marketing & communications and tech industries. Data-driven design is an important part of her design process where she enjoys collecting and analyzing data from user research insights to analytics to Voice of Customers on a day-to-day Agile-UX collaboration. Emi is an avid researcher. Her current research theme is regarding Data Monetization and Ecosystem & Platform Model in UX Design. She is also passionate about public education and currently teaching UX Design at Temple University Japan.