Amna is a full stack software engineer at Reach, UK's largest national and regional news publisher with historic brands like the Daily Mirror along with new digital-only publications such as WalesOnline. She has collaborated closely with UX/UI design teams and award-winning journalists to research, build and optimize successful user-facing web features that are accompanied with meaningful and scalable metrics. She has led and managed projects on rearchitecting legacy-related code and introducing new technologies such as GraphQL and React. She is also a mentor, events organiser and mental health volunteer for the organisation.
You have a product and you want to figure out what to build next. The options are endless - how do you nail that minimum effort and maximum result ratio? In this talk Amna will zoom in on key documents including business requirements, market research, UX research, user analytics, user surveys and how do you test the results of these experiments.