Alexander is a data scientist at APPRL with a focus on data driven product development and growth metrics. He thinks that running experiments is one of the most important things a product team can do to make sure they deliver what the user needs. Collecting and analysing data and formulating insights into testable hypotheses has been his main responsibility while working in the data teams at iZettle and APPRL
Past Talks
27 June 2019
Main Stage
In this talk, Alexander Bertholds, Head of Data at APPRL, talks through the implementation approach, benefits and challenges of adopting hypothesis driven development.
