Alberta Soranzo
Alberta Soranzo — VP, Global Customer Experience at Sage. Talks and sessions delivered at UXDX.
VP, Global Customer Experience
Alberta is a senior design and organizational transformation executive, with a deep specialism in service design, systems thinking, agile and customer experience. She focuses on transforming organization to support design and delivery of future-friendly, end-to-end service experiences that are insight-led and unlock value for customers and businesses.
Past talks
3 talks · 2 eventsLeading Transformation
During times of significant change, organizational challenges abound. From employee resistance to inadequate investment in training and coaching, to awkward implementations of 'new ways of working' and organizational disarray, the risk of further unsettling an already fragile environment is high. However, a thoughtful and considered approach can make a difference. By letting go of control, opening up, and creating transparency, we can navigate challenges and seize the opportunities that come with change. As leaders of a diverse and multi-disciplinary workforce, how can we inspire and engage our teams to focus on achieving higher performance? How do we transition away from slow-moving, top-down, "command-and-control" styles to embrace leadership that is not just effective but also human-centric? How can we foster collaboration, autonomy, and self-management to build resilience and drive impactful business outcomes? Facilitated by Martina and Alberta, this workshop draws on the latest research on leadership—enhanced with a touch of historical context—to guide you in pragmatically recognizing and adopting leadership behaviors that inspire both hearts and minds. You will learn how to transform environments by prioritizing people, clarifying purpose, and making a meaningful impact, thereby creating adaptive and sustainable organizations.
Digital Transformation Detours: Unpacking the Organizational Hurdles Behind the 70% Failure Rate.
In a world driven by digital innovation, companies are scrambling to adapt and evolve, propelling digital transformation from a buzzword to an operational imperative. However, 70% of these ambitious projects falter before reaching their full potential. The culprit? Not the cutting-edge technology itself, but the overlooked challenges of organizational culture and behavior. Join us for an incisive panel discussion that explores the intricate dynamics behind these high-stakes failures. We will dissect the crucial, yet often disregarded, roles that corporate culture, behavioural patterns, and multi-level operational shifts play in the success or derailment of digital transformations.
