Client Experience Architect
Dr. Adam Copeland is a Client Experience Architect at Mayo Clinic where he supports human-centered design at Mayo Clinic Laboratories. As a global reference laboratory, Mayo Clinic Laboratories delivers complex testing and Mayo Clinic expertise to health care clients around the world.
Adam’s career foregrounding the human in human-computer interaction design has spanned several fields. Previously, he was a professor of leadership who taught courses on design, technology, and non-profit leadership. He holds a Ph.D. in Rhetoric, Writing, and Culture from North Dakota State University where his work focused on invitations to generosity on crowdfunding platforms.
Aligning Product & Business Objectives
Distinguishing product objectives from business objectives is crucial in making sure your product delivers for your end users. - How do you keep your product objectives aligned with ever changing business needs? - How do you ensure that yo...