UXDX Community:Taking Action on Data, Career and Work Life

Designers often find themselves under pressure to create beautiful outputs rather than impact and outcomes. In this talk, Catt Small, Director of Product Design at All Turtles, will share techniques to move herself from execution to a more strategic role over 12 years of in-house work at companies spanning various industries. You'll learn to add perspective to subjects including product strategy, growth, and monetization — showing the value of design at every part of the product development process. Before you know it, you'll be your PM's best work friend!

How do you make sure your data and insights have an impact on business strategy?

This talk will focus on best practices from a program management lens to ensure quantitative UX work gets traction within an organization. We will share our experience creating product health programs at scale across multiple teams. We’ll cover our approaches and best practices for:

• Articulating the value of a product health program to teams
• Creating alignment around a single measurement framework
• Integrating it into the rhythm of the business and product development lifecycle

I am spilling the beans — This is a fun and energetic talk that get’s right into the nitty-gritty of the work and struggles you face on a daily basis while providing practical insights and tips that are weather-tested and can be applied to your daily work tomorrow. Join us as we cover a wide variety of topics from craft and business strategy to doing the best work of your life! You don't want to miss this one!