Moving from Execution to Strategy as a Designer


Moving from Execution to Strategy as a Designer

Enabling the Team
UXDX Community: Taking Action on Data, Career and Work Life 2023

Designers often find themselves under pressure to create beautiful outputs rather than impact and outcomes. In this talk, Catt Small, Director of Product Design at All Turtles, will share techniques to move herself from execution to a more strategic role over 12 years of in-house work at companies spanning various industries. You'll learn to add perspective to subjects including product strategy, growth, and monetization — showing the value of design at every part of the product development process. Before you know it, you'll be your PM's best work friend!

Catt Small

Catt Small, Staff Product Designer,Dropbox