UXDX Community:Testing and Scaling the User Journey

Finding the right product-market fit is like baking a fantastic cake; creating an excellent growth flywheel is the chocolate ganache on top!

Growing a product with an existing audience, and then expanding that market to other user cohorts and geographies, or even creating a new product category altogether can entail a dovetail of different strategies. How do you navigate balancing user engagement and the need to monetize user value? How do you expand using the build, buy, partner approach? How do you tap into new areas of monetization by leveraging and solving existing user challenges.

This talk will focus on growth hacking a product through increasing user engagement (user volume on the platform), partnering with teams or companies with similar synergies (bringing new cross-sectional customers onto the platform) and creating monetization opportunities with existing customers.

Nowadays, designers are facing some biggest challenges when communicating and working with others such as a client who has unrealistic expectations, or a product manager who brings ideas or product direction to the table. Designers always focus more on the user's perspective and the user experience design while the product manager focuses more on the business perspective, Sometimes, designers and product managers struggle to understand what the core problem needs to be solved and what the prioritized work needs to be worked on. When lots of great ideas come from the product team that requires the designer to consolidate the solution, how might the designer choose the right problem to solve? In this talk, I would love to introduce a product methodology, Product Metrics map, help teams measure and judge the success of a product, and help designers, and stakeholder to work as one team to prioritize the most critical work and find the core problem to be solved.

As businesses grow, so does complexity. Silos deepen, dependencies increase, and the sheer volume of people, teams, and projects grows. Journey map operations - the practice of identifying, mapping, and regularly reviewing key customer journeys with leadership - has the potential to reduce this complexity. But it’s not easy to get to the point where you understand (and agree on) your key journeys, have them mapped consistently, or have a good review process established. This talk will break down Atlassian’s approach to embed journey map ops and how the practice is yielding benefits for customers and the business.

Help software product development team unlock the power of layered quantitative and qualitative testing to better understand their users and deliver effective product solutions. Improve KPIs with techniques such as user interviews, AB testing, unmoderated tasks, and more!