UXDX Community:Helsinki

Driving change within an organisation, no matter how big or small can be difficult. Oftentimes it's not just about a bottom up or top down approach. You need to understand the emotions and behaviours that trigger action and win over change.

Fabien Fedy, Business Designer Nordea discusses the design drivers for data services in banking

As a designer and strategist at Vincit, Jussi steers design and product teams in crafting socio-technical systems, products, and strategies that move things forward. His vision is to create products he can take responsibility for, products that have a soul.

Jussi believes that products should be designed and built with purpose and integrity. Having witnessed first-hand the impact that products and socio-technical systems can have on people's behaviour and our environment.

Minja Axelsson is a robotics designer at the digital service creation agency Futurice. Human-robot interaction is her primary design interest, where she applies a purpose-driven and ethics-focused approach. She has designed a robot to teach sign language for children with autism, a robot blackjack croupier, and even a robot that plays Minecraft on Twitch.

“Bringing life to static designs. Also enhancing communication of ideas”, Marja Ojala, Lead Designer, Finnair discusses the value of prototyping and the design processes at Finnair.

Jori Ahvonen, Head of Engineering, Zalando discusses how his team are ensuring autonomy, mastery and purpose by aligning the team and the business for better product outcomes

Marko Klemetti, CTO Eficode discusses towards 0 day delivery and why design systems are popular today.