UXDX Community:Hamburg: The New Product Playbook: AI, UX and the Next Wave of Innovation

The tech industry is the first to feel the full impact of AI driven disruption. What is happening now will soon affect every industry, including pharma. This session explores how to recognize real AI readiness, why AI is a transformation challenge rather than a tooling question, and where agentic workflows create real value.

As someone who has seen the UX industry evolve over the past two decades, Wolf is convinced that we are entering one of the most significant shifts in how humans interact with technology – and how we build it. In this talk, he will be sharing his personal thoughts on what this means for us. We will explore how traditional boundaries are blurring, why established design paradigms are under pressure, and how the focus of our work is moving from mere execution to high-level intent and context. Let’s discuss the likely – and unlikely – scenarios that will define the future of our craft.