UXDX Community:Germany

As companies grow, increasingly distributed and autonomous teams/squads/tribes need embedded designers and researchers. Keeping momentum, alignment and customer focus to maximise business outcomes requires scaling practices, frameworks and community. Join Pamela as she shares her journey in leading the scaling of design within SumUp.

User Research helps avoid the biggest risk in product development – building the wrong thing. How can you ensure that you always have your finger on the pulse of evolving customer needs and attitudes?
In this talk, Shruti will share some tools and techniques to enable this continuous learning. It will help you break out of cookie-cutter research methods and apply creativity to how you explore and validate solutions with people.

There are many reasons why developers might be annoyed with their product managers: random deadlines, requirements that are too vague, or too specific, no time for technical debt issues, no big picture, no strategy, no plan, no skills... and the list goes on. As a product manager and user researcher, I wanted to know more and fix this. So last year, I collected insights about what makes developers unhappy about their fellow product folks. In my time as a Product Manager, I've worked with different teams, in different setups, on different projects. I'd like to share my experience with developers, and give them some tips on what they can do to improve their relationship with their PM and eventually be happier in their job. This talk includes practical things that can help for better collaboration.

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard.

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising.

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products.

Developing new systems and features we have to make decisions that might cause the whole project to fail. How can we take these decisions with confidence? How do we plan for related work? How do we measure success?
In this talk I want to give several examples of approaches that we took and reflect on how well they worked given the requirements we faced. I will cover topics such as identifying key metrics, developing towards a vision and decision making based on data.