Turning Motivation Into Action

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard.

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising.

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products.