UXDX Community:Beyond Data: Crafting Products People Love

Nesrine Changuel, a seasoned product leader with experience at Google, Spotify, and Microsoft, believes that the most loved products go beyond functionality—they create deep emotional connections. She calls this Product Delight—the ability to spark joy, foster connections, and leave lasting impressions.

In this talk, she’ll share the "Delight Grid framework" she has developed to help product teams go beyond functional features and create moments of deep delight. she’ll explain how to uncover emotional motivators, build for both functional and emotional needs, and move beyond the "nice-to-have" mindset to make delight a core product strategy.

You’ll hear stories from leading tech companies and discover how you can start creating delightful experiences today, experiences that turn users into advocates and products into unforgettable memories.

Great product managers use data, but the best ones don’t let it dictate every decision. In this session, we’ll explore how to balance quantitative insights with product intuition, customer empathy, and strategic vision. Learn when to trust the numbers, when to challenge them, and how to make smarter, high-impact decisions without falling into the trap of being purely data-driven.