Product Emotional Fit: the Secret to Create Lovable Products

Nesrine Changuel, a seasoned product leader with experience at Google, Spotify, and Microsoft, believes that the most loved products go beyond functionality—they create deep emotional connections. She calls this Product Delight—the ability to spark joy, foster connections, and leave lasting impressions.

In this talk, she’ll share the "Delight Grid framework" she has developed to help product teams go beyond functional features and create moments of deep delight. she’ll explain how to uncover emotional motivators, build for both functional and emotional needs, and move beyond the "nice-to-have" mindset to make delight a core product strategy.

You’ll hear stories from leading tech companies and discover how you can start creating delightful experiences today, experiences that turn users into advocates and products into unforgettable memories.