UXDX Community:EMEA Online Series

Working with Artificial Intelligence demands a different approach and mindset to working with deterministic technologies. Development is more complex, the stakes are higher. Using tools, mindsets and approaches from research and design, we can address these risks and make considered trade-offs in developing AI systems. In this talk, we'll explore how research and design play a part, and the unique considerations for developing AI products and services.

What is it that sets value-based selling apart from traditional approaches to sales? A customer-centric explorative process, where value quantification and customer validation are at the core of each step.

The focus is on holistic value-creation, with all parties benefiting - the customer, the end users, and the whole ecosystem of stakeholders

This talk makes the case for the transformative role that value-based selling plays in UX-driven innovation projects. It explores its key principles and offers insights on how IBM Client Engineering Teams uniquely interpret and implement customer value practices.