UXDX Community:Ireland

Convincing an Agile company to do user research can be difficult, but just talking to your users will only help you learn what they want and not what they need.

Although the benefits of research can seem clear, old habits are hard to break so changing this culture can be an uphill battle.

To develop & support a culture of research within your company I’ll be discussing my experiences of creating a research guild.

With a growing global team of 150 designers, strategies within the grass roots level of an organisation can provide opportunities to improve collaboration across teams and speed up product delivery. In this talk, Ailsa will talk through how a week long 'Improvathon' was used within Workday and made a positive impact from the ground up.

Working as product teams delivers better results but making the shift involves changing how teams and companies work - and change is hard.

How do we convince people that we have thought through the implications of the changes that we are proposing without getting bogged down in months of analysis, meetings and pointless whiteboard strategising.

In this talk Rory will give an introduction to the UXDX framework, which is the result of years of hands on experience helping teams to make the transition from projects to products.