Utilising Guilds To Develop & Support A Culture Of Research

Convincing an Agile company to do user research can be difficult, but just talking to your users will only help you learn what they want and not what they need.

Although the benefits of research can seem clear, old habits are hard to break so changing this culture can be an uphill battle.

To develop & support a culture of research within your company I’ll be discussing my experiences of creating a research guild.