UXDX Community:Copenhagen: Scaling Products, Rethinking UX

Most companies fail during the scale up transition. That applies across Europe, the US, and China. For companies whose business model and offerings depend on digital products, how you work with Product, and evolve your way of working, can make all the difference.

In this talk, Anneli Bartholdy, current Head of Product at UBsend, former Founder, and Product and Innovation specialist, will walk through the key components of working with Product during discovery, design, development, and launch. Diving into each phase of the Product, she will identify the key questions, decisions, and actions need to shift as the company transitions. She will also highlight risks and opportunities to success, citing various case stories from European businesses.

...is the question on everyone's minds right now. LinkedIn recently reported that 70% of the design skills we know today will be obsolete by 2030. New AI tools are coming out daily that directly threaten the craft of design as we know it. So what still stands? And what will change?

This talk tackles those questions head-on with honest answers and real-life examples from Visma e-conomic, Denmark's largest accounting platform serving 270,000+ customers. The hope is that this talk will spark some thoughts and ideas that you can bring back to your own work.