UXDX Community:Berlin

This talk is about designing for acquisition in the world of Digital Health Applications (DiGAs), a totally new landscape of products emerged in the last few years.

Marjo will share how they tackle growth at Oviva, a leading German DiGA. For DiGAs, users don't only need to be eligible, but they need a doctor's prescription AND an insurance approval to get started - a process very different from typical consumer products.

Marjo will talk about how they build for trust and guide users through a complex, multi-stakeholder funnel.

This talk explores how AI-driven prototyping is transforming how product teams experiment, learn, and make decisions in today’s highly competitive market. You’ll learn why prototyping speed has become a critical strategic advantage, how teams can effectively use AI to accelerate experimentation, and how this shift is redefining the boundaries and collaboration models between Product and UX.
By the end of this session, participants will be able to:

• Use prototyping speed as a strategic advantage, not just a delivery optimization, to outlearn competitors.
• Understand how AI reshapes roles and ownership between Product, UX, and Engineering.
• Adopt new collaboration models that move teams from sequential handoffs to real-time co-creation.
• Identify the new core skills PMs and designers need in an AI-augmented prototyping environment.’