Defining Purpose

2 days

Everyone in a modern organisation

Teams need a strong purpose, coupled with clear success metrics. Defining these is a lot easier said than done. In this course, we will define a vision and metrics, choose a strategy and set goals for stream teams.

What you'll learn

  • Define a vision
  • Set metrics
  • Choose a strategy
  • Evolving roadmaps
  • Set objectives for stream teams.

Modules

1

Vision

2 hours of videos

A vision is the cornerstone of a great product. It influences strategy, inspires teams and it can even be a great way of validating whether there is customer demand.

Lessons

Principles

10 minutes

To write the best product vision we need to understand the purpose of the vision, the inputs and the principles to keep in mind.

Embrace Trends

15 minutes

Disruptive technologies often enable new products and solutions. We'll examine how technologies can influence your vision.

Customer Focus

15 minutes

Taking a single product we'll look at different ways that the purpose can be written along with the benefits and drawbacks of each.

Go Big or Go Home

10 minutes

The vision is where you want to be. We'll look at some examples of how the vision can change how people look to solve the problems encountered.

Communicate

15 minutes

A vision is a great way of inspiring and aligning teams, of generating customer demand and even a way of boosting recruitment.

Exercise

45 minutes

Create your product vision

2

Metrics

2 hours of videos

We'll explore the difference between business and product metrics, leading versus lagging and the dangers of vanity metrics.

Lessons

Business Metrics

20 minutes

We'll discuss the key business metrics like revenue and market share along with their challenges for product development.

Product Metrics

20 minutes

We'll discuss the high level product metric that teams can use as well as the complexities inherent in choosing the right metrics.

North Star

10 minutes

While it is useful to have many metrics a product needs a single north star that is the key focus and rallying point for all teams members.

Instrumentation

15 minutes

It takes a lot of tie to set up proper instrumentation for products that enable correct tracking and cohort analysis. Picking the right metrics is critical so that you don't waste effort unnecessarily.

Exercise

45 minutes

Create a Business -> Product Metric Map and identify your North Star

3

Strategy

1 hours of videos

You can't pursue every opportunity. By identifying the areas that you want to focus you can deliver better results. We'll look at the different strategy options and how to choose the right one for your product.

Lessons

Strategy 101

10 minutes

Strategy doesn't have to be overly complex - in fact the simpler the strategy the better. We'll break down strategy into two simple questions.

Strategy Options

15 minutes

We'll examine 16 different product strategies that you can mix and match to address the two key strategy questions. We'll also examine some of the key differences between early stage startups and mature products.

Communicating

10 minutes

Once again, a strategy is only as effective as how well it is communicated and embedded within the team. We'll discuss ways to write memorable and actionable strategies.

Exercise

30 minutes

Write up your Product Strategy

4

Roadmaps

2 hours of videos

Roadmaps help to align both the team and the wider organisation on where your product is heading. But feature roadmaps can restrict teams' ability to react to changing customer needs. We'll examine alternative roadmaps that enable teams.

Lessons

Purpose of Roadmaps

10 minutes

We outline the key jobs that a roadmap is performing.

The Dangers of Feature Roadmaps

10 minutes

Most roadmaps contain lists of features that will be delivered for a product. We'll review this approach against the key jobs of a roadmap and identify the issues in this approach.

Outcome Roadmaps

10 minutes

We'll review an alternative roadmap structure that overcomes a number of the challenges of the feature roadmap.

Building your Roadmap

10 minutes

We'll review the most common top-down approach to roadmaps alongside the alternative bottom-up approach.

Maintaining your Roadmap

10 minutes

We want teams to react to changing situations. Therefore we need to empower teams to update the roadmap when needed.

5

Selling

2 hours of videos

You have a compelling vision, identified the right metrics and have a clear go to market strategy. But you need a team to deliver. This is where you need to internally sell the idea to get funding for the product team.

Lessons

The Written Narrative

25 minutes

We examine the written narrative that Amazon uses for pitching new product ideas, including the purpose and sections that are to be completed.

Stakeholder Engagement

15 minutes

How to use all of the collateral that you have created to communicate the product vision and get buy in.

6

Stream Objectives & Key Results

2 hours of videos

A product team may have multiple aligned stream teams. The main tool for aligning each team is the use of stream objectives and key results. We examine how to set and track each stream team's objectives.

Lessons

Purpose

10 minutes

The goal of setting goals!

Inputs and Outputs

10 minutes

Identifying the key inputs and outputs for each team.

HOSKR

15 minutes

Combining hypothesis and signals with OKRs to give teams the context behind the objectives.

Tracking Results

15 minutes

The ways of tracking outcomes and aligning with objectives. We dive into when to adjust the OKRs and when to stay the course.