What Goes Wrong in Product Development and How We Can Recover: Work as Imagined vs. Work as Done

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What Goes Wrong in Product Development and How We Can Recover: Work as Imagined vs. Work as Done

Product Direction
UXDX Community: Embracing AI & Fixing Process - Berlin 2024

In this insightful talk, Rachel explores the common pitfalls in product development and effective strategies for recovery. Drawing from her extensive experience, she delves into the discrepancies between 'work as imagined' and 'work as done', shedding light on why projects often don't go as planned. Rachel will dissect real-world scenarios where product expectations differed from the actual outcomes, and how these challenges were navigated. She offers practical advice on anticipating, identifying, and addressing issues promptly. Attendees will learn valuable lessons about flexibility, adaptability, and the importance of having a responsive approach to their team's behavior. Rachel’s session is a must-attend for professionals looking to enhance their product recovery skills and bridge the gap between idealized plans and on-the-ground realities.

Rachel Ganz

Rachel Ganz, European skills leader: Total UX,Arup