What Does It Really Mean To Be A Design-Centric Company?

This session is designed to make the case for and a new focus on design-centricity that goes beyond user-centered practice. Using practical examples of results achieved at Preply and Lingokids, Chris will walk us through the essence of being design-centric, where craft meets creativity and innovation emerges from deep customer insights.Key highlights of the talk include:

• Making the case for the need to prioritize beauty and delight in customer experiences, especially in a world where much of the promise of "tech" has never materialized
• Elevating Craft Excellence: Demonstrating how designing to make each user interaction deeply engaging and on-brand, ensures a high-quality experience
• Pioneering Customer-Centric Innovation: Highlighting how Preply and Lingokids identify and address user needs with innovative solutions, driven by creativity and a deep understanding of user challenges and aspirations, pushing beyond the limits of current technologies and market standards.