What Does It Really Mean To Be A Design-Centric Company?

This session is designed to unfold the layers of integrating craft and operational excellence in every aspect of business operations and how the Preply team achieves unparalleled customer engagement and innovation at Scale. Using practical examples of results achieved at Preply, Chris will walk us through the essence of being design-centric, where craft meets operational scalability and innovation emerges from deep customer insights.Key highlights of the talk include:

• Elevating Craft Excellence at Preply: Demonstrating how Preply meticulously designs each user interaction to be deeply engaging and on-brand, ensuring a consistent, high-quality experience across all touchpoints that resonates with learners and tutors alike
• Operational Excellence in Action: Showcasing Preply's approach to scaling design excellence through advanced design management practices, leveraging a robust design system, and strategically managing resources to deliver exceptional experiences at scale.
• Pioneering Customer-Centric Innovation: Highlighting how Preply identifies and addresses learner and tutor needs with innovative solutions, driven by creativity and a deep understanding of user challenges and aspirations, pushing beyond the limits of current technologies and market standards.
• Strategic Integration of Design and Innovation: Explaining Preply's unique method of balancing operational and craft excellence with customer-centric innovation, detailing the process of prioritising initiatives, investing in specialised talent, and redefining product planning to integrate and amplify design's role in driving the company's vision forward.