What Does It Really Mean To Be A Design-Centric Company?

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Talk

What Does It Really Mean To Be A Design-Centric Company?

10 Oct, 10:50 am - 11:25 am (Europe/Dublin) - Vision Stage

10 Oct, 09:50 - 10:25 (UTC)

Continuous Design
UXDX EMEA 2024

This session explores the integration of craftsmanship and operational excellence in business operations, focusing on achieving high customer engagement and innovation at scale. It uses practical examples of results, showcasing how a design-centric approach marries craft with operational scalability, sparking innovation from deep customer insights. Key highlights of the talk include:

  • Elevating Craft Excellence: Demonstrating meticulous design of each user interaction to ensure deeply engaging, on-brand experiences across all touchpoints, resonating with both learners and tutors.
  • Operational Excellence in Action: Showcasing the approach to scaling design excellence through advanced design management practices, leveraging a robust design system, and strategically managing resources to deliver exceptional experiences at scale.
  • Pioneering Customer-Centric Innovation: Highlighting the identification and addressing of user needs with creative, innovative solutions that push beyond current technologies and market standards, driven by a deep understanding of user challenges and aspirations.
  • Strategic Integration of Design and Innovation: Explaining the unique method of balancing operational and craft excellence with customer-centric innovation, detailing the process of prioritizing initiatives, investing in specialized talent, and redefining product planning to amplify design's role in driving forward the company vision.