Value of UX

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Value of UX

Continuous Discovery

Good research can help avoid the most expensive risk in product development - building something that customers don't want.

But everyone thinks their ideas are good so how do you convey the value of research? And when you get some funding how do you prove the benefits so that you can continue to invest in research?

Duaa Gettani

Duaa Gettani, Senior UX Researcher,Square