Transforming The New York Times: Empowering Evolution through UX

Join Kristen Dudish and Libby Gery from The New York Times as they delve into the pivotal role of UX in driving business growth and informed decision-making. In this session, they will explore the transformational journey from a storied legacy to a digital powerhouse, illustrating how user experience has been at the heart of The New York Times' continuous evolution. Discover how they've integrated UX to deliver at the speed of news, foster product-centric teams, and envision the future of journalism.
Key Takeaways:

• The role of UX in bridging journalism and product design, facilitating live storytelling, and testing editorial scenarios to enhance audience engagement
• Strategies for scaling news products, from the initial focus on news delivery to expanding into broader content ecosystems, including the evolution of personalized user experiences
• Forward-looking perspectives on envisioning news applications beyond current expectations, exploring the integration with social platforms, and adapting to diverse visual preferences to cater to a wider audience