Think BIG, go small

I'll share my experience of the last 4 years at AJ Bell, going from the first solo UX person to now a centralised team of 5 people across different products and how the mantra of "think BIG, go small" has been a game changer in introducing UX and embedding design thinking into product roadmaps. Exploring the need for patience, changing mindsets, implementing design processes where non previously existed and how by planning the big picture in advance you can then focus on the small stuff. I'll share my wins and losses and touch upon what I think are my 3 UX superpowers!