The MVC (Maximum Viable Category)

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The MVC (Maximum Viable Category)

Continuous Design

Legacy business strategy thinking is based on scarcity of resources and competition. Category Creation is a new lens on business strategy that helps you to dominate markets, generate user demand and empower talented teams.
In this workshop we will look at how to kickstart the process of Category Design with the following steps:

  • Frame the problem
  • Category Potential & Discovery (Better vs. Different)
  • Name the Category
  • Brainstorm & Name
  • Claim the transformation/category
  • Create a Point of View & Roadmap of Team Actions
John Cleere

John Cleere, Facilitator,unmake