Standardising UX: A Roadmap for Success

Don't have a ticket for UXDX USA yet?

Already have a ticket? Sign in here

Knowledge / Inspiration

Standardising UX: A Roadmap for Success

Continuous Discovery

As companies' UX offerings mature, so too do the capabilities, offerings and value it can bring to the product team. In this session, Duaa explores the approach to building out the UX function at Square banking, demonstrating how to take control over the growth and interaction between other disciplines that ensures you maintain control over the process, build a better understanding and ultimately get the best outcome for all.

Duaa Gettani

Duaa Gettani, Senior UX Researcher,Square