Service Design for Product Designers


Service Design for Product Designers

Continuous Design
UXDX Community: [In-Person] Product Enablement Principles in partnership with Product Tank 2023

Today’s digital “products” are more like services than products. These digital services meet people’s needs along a journey—over time and across multiple channels. However, our approach is often still geared towards designing a product as a single touchpoint.

In this 20-minute session, attendees will learn how we, as product designers, can benefit from a service design mindset. Specifically:

  • How are services different than products?
  • What do we miss when we use only clickable prototypes?
  • How do we consider the experience more holistically?
Justin Zalewski

Justin Zalewski, Director of Product Strategy and Design,Studio Science