Server-Driven UI at Priceline

Discover the groundbreaking story of Server-Driven UI (SDUI) at Priceline: a tale of innovation, collaboration, and transformation. This session delves into in-depth technical and Design Challenges and will provide specific examples of challenges faced for the Priceline team in implementing server-driven UI and how they were overcome including;

• Proof of Concept to Scalable Solutions: Highlighting the iterative nature of the process, from initial trials to scalable implementations, and the learning curve involved.
• Organizational Transformation: Discuss the broader impact of SDUI on Priceline's culture and operational workflows, illustrating the transformative power of this initiative.
• Future Roadmap: Insights into upcoming challenges and opportunities, and how Anthony and Aadi envision the evolution of SDUI in shaping Priceline's future.