Securing success of an open beta through mixed methods research

Talk

Securing success of an open beta through mixed methods research

Product Direction
UXDX Community: Maximizing Outcomes & Securing Beta Success 2023

Join us for an exciting talk that will reveal the secrets to securing success in your open beta testing through the power of mixed methods research. In this session, we'll explore techniques and best practices for combining quantitative and qualitative data to gain a deeper understanding of user needs, preferences, and product usability during open beta testing. You'll discover how to identify and fix potential issues early on, optimize user engagement and satisfaction, and ultimately drive successful product adoption. Don't miss out on this opportunity to unlock the full potential of your open beta testing and take your product to the next level!

Jaclyn Touchstone

Jaclyn Touchstone, Senior Product Designer,Bitwarden