Product Transformation at the BBC

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Talk

Product Transformation at the BBC

Product Direction
UXDX EMEA 2024
Slides

In this talk, Lee Cooper, VP Product & Technology BBC Studios, will discuss the challenges and strategies involved in transforming the BBC.COM from a largely UK-centric public service supplied site to a globally recognised commercial product. He will share insights on balancing the public service mission with the need to generate commercial revenue, addressing the technological and cultural hurdles faced during this transformation.
Key Learnings:

  • Vision setting, gaining traction and buy-in to differing product objectives
  • Navigating the challenges of moving from a legacy tech stack to a modern, scalable platform that serves a global audience
  • Strategies for aligning the values and objectives of a public service organisation with commercial imperatives
  • Lessons on leading through change, making necessary compromises, and achieving consensus in a complex organisational environment that serves both public and commercial interests
Lee Cooper

Lee Cooper, VP Product,BBC