Product Opportunity Workshop: From Uncertainty to Strategic Confidence

Product leaders often manage complex product portfolios, where investment decisions can define the trajectory of an entire company. The stakes couldn't be higher, invest in the wrong opportunity, and you've burned your cash while competitors gain ground; hesitate too long, and the market window closes before you even enter. This isn't just about making a single decision; it's about ensuring your limited resources only flow to opportunities with genuine potential. With AI rapidly changing how businesses operate, this skillset becomes even more critical.
This workshop will guide you through a structured, evidence-based approach to opportunity assessment that builds focus and alignment around managing your strategic portfolio. Join Holly Hester-Reilly and Dina Levitan to learn how to gain executive and stakeholder trust through confident, data-driven opportunity assessments.
Key Takeaways:

• Identify Product Sprawl: Learn practical techniques to recognize and address scattered product development efforts that dilute your team's effectiveness
• Develop an Evidence-Based Journey Map: Create visual representations of your product ecosystem that highlight opportunities and strategic gaps
• Crafting Product Opportunity Assessment: Master a repeatable framework for evaluating potential investments using qualitative and quantitative data
• Reduce Complexity in Product Ecosystems: Apply proven methods to simplify your portfolio while maximizing customer and business value
• Build Executive and Stakeholder Confidence: Translate product strategy into business language that resonates with decision-makers