OK Cool, But What Do We Actually Do? Making Product Design Work in the Real World

LinkedIn posts and perfect case studies are great for inspiration — but let’s be real, they only show half the story. In this session, we’re skipping the performative stuff and diving into what product design actually looks like in the real world: how to turn messy problems into tangible workflows, collaborate with PMs in business language they understand, and craft solutions that actually solve user and stakeholder needs. We’ll also tackle the AI hype — how to be smart about what tools to adopt, when to use them, and how to integrate them into your workflow without overcomplicating things. Practical, actionable, and a little unfiltered — from screens to strategy, this is about making design matter in every part of the process.