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To Andrew, data is the most valuable aspect of UX research, but what happens when there is too much data? In this session, Andrew will talk through creating a new process for consolidating, prioritising and validating data on a case study of creating a digital solution for one of the worlds largest event venues.
He will touch on the importance of:
- the discovery process is in your research
- learning how to truly analyse data
- prioritising when there’s too many stakeholders, too much data and no focus
- how this practice has allowed the team at Realife Tech develop their personalisation machine - a capability now necessary for all their clients
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