Lifecycle of a Song: Building a New Ecosystem of Services for an Established Market

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Knowledge / Inspiration

Lifecycle of a Song: Building a New Ecosystem of Services for an Established Market

Product Direction
UXDX EMEA 2022
Slides

Utopia built a centralized platform that powers a set of new services for all stakeholders of the music industry, from creation to consumption. Building tech for an entire industry can only be achieved by looking holistically at the industry's value chain. In this session, Nicholas will discuss how Utopia are building a new product ecosystem - a growth partner to an industry in a highly innovative time of change. Nicholas will look at the challenges and successes as they strive to achieve a utopian experience for the music industry.

  • Start/Position: Creating new revenue streams in an established market - Determining the Utopia growth partner positioning: Enabling the platform to provide services that enables all partners to grow
  • Structure: Complexities in building the core platform that powers distributed services to cover the whole value chain
  • Accelerate/Scale: Growth direction through both organic and programmatic M&A
  • Integrate: What is the right way to bring acquisition technology into your portfolio
  • Mature: Creating an ecosystem of products: Defining the product portfolio strategy