How to use Secondary Sources to Guide Product Decisions

Sometimes, it can be difficult to gain direct access to users to conduct research. Other times, you're not even sure what problem to address. Fortunately, there are many internal and external sources of getting valuable feedback that can help you narrow down your research focus, formulate hypotheses, or even make product decisions.

By the end of this talk, you will have identified at least 4 of these sources, and learnt what to keep in mind and what mistakes to avoid when using the sources.

You should attend this talk if you are:
A sole UXer with limited research budget
A beginner UX Researcher who is looking to learn how to identify research problems
A PM who would like to become more user centred