From Visual Design to Vision Design: The role of Product Designers in shaping product direction

Designers spend the first few years fine-tuning their craft, earning their stripes. One of the challenges a team faces is the need to figure out what to build that goes beyond execution.

In this session, Emmet will discuss the changing role of design and how it can change as your company scales and your career grows, the product vision which used to come from the top to a point where the long-term strategy and vision falls on the product team. Emmet will discuss how to best prepare for this new skillset and design for longer term vision over immediate execution.