From Data to Decisions: Building Systems That Learn, Adapt, and Drive Business Value

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From Data to Decisions: Building Systems That Learn, Adapt, and Drive Business Value

Product Direction
UXDX Community: Where Design, Code, and Data Shape Strategy 2025

How do you build a business that learns?
This session explores Chris Wiggins perspective on design KPIs, experimentation systems, and operating models that move teams from reporting to real-time adaptation turning data into decisions that drive impact.

Chris Wiggins

Chris Wiggins, Chief Data Scientist,The New York Times

Allie Dixon

Allie Dixon, Director, Commercial Strategy,Priceline