From Buyer Journey to Product Investment: How Product Marketing and UX Testing Shape Product Growth

Product-market fit is no longer enough. Teams must constantly test learn and ada pt their product strategies. This session with Pooja explores how Product Marketing integrates with UX by informing not just go-to-market motions but also shaping product development decisions.

Drawing on their latest case study experience with her team's work at Sage, Pooja will share details on her latest project and how teams can use from customer journeys and in-life usage to prioritise, mitigate risks, and design experiences that accelerate adoption. Attendees will walk away with practical strategies to better align product, UX, and marketing teams to drive growth, including how to:

• Turn buyer and onboarding insights into product strategy (leverage learnings from customer adoption to shape product investments.
• Build feedback loops that align ICPs, sales enablement, and experience design.
• Use iterative testing to mitigate risk and continuous feedback to validate propositions before scaling
• Measure success beyond revenue to track engagement, advocacy, and experience metrics to prove long-term product value.