Facilitating User Feedback Sessions

How do you account for bias? How do you identify how people really feel about your design or product? User Interviews can have a big reveal for the product team, but many researchers don't get usable feedback on questions. Worse still, feedback isn't part of the development process and valuable insights are often wasted. This session will discuss together the A - Z from facilitating better ssessions to how people are incorporating that better into the process