Enhancing the Impact of User Research in Enterprise Software

In the realm of enterprise software, it is often difficult to connect with users and clients. In this talk, Fahad explores the challenges of conducting user research at an enterprise level, highlighting the struggle of sourcing users that correlate with the research being conducted. By sharing his insights and experiences, Fahad offers practical strategies for leveraging user research effectively in the enterprise context. You will gain valuable knowledge on how to overcome the obstacles associated with user research in order to inform and enhance your design decisions.