E-Commerce on TV

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E-Commerce on TV

UXDX Community: USA Online Series 2022

TV is the biggest and most-watched screen in most homes, and technologies are making it possible for consumers to buy directly from brands in real time using their remote. This is uncharted territory from a UX perspective as we move users from a leaned-back experience with content viewing to a leaned-in one with shopping on TV. Let's walk through UX considerations to make this experience stunning and seamless.

Sindhuja Narasimhan

Sindhuja Narasimhan, Lead Product Designer ,Roku