Bridging the Gap: Navigating Client-Agency Dynamics for Enhanced UX Outcomes by Radu Jitea, UX Strategist, Granite Digital, Ruchika Hassan, VP - Global Growth and Marketing , Fluix, Mark Kelly, Director Experience Design & Research, MarTech, International, Novartis, Mary Doherty, Managing Director, Red Dog | UXDX EMEA

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Bridging the Gap: Navigating Client-Agency Dynamics for Enhanced UX Outcomes

Continuous Discovery

UXDX EMEA 2024

This forum dives into the complex dynamics between product teams and external agencies. We'll explore strategies for when to engage with an agency, the challenges of aligning different company cultures, frameworks, and product processes, and how to foster a collaborative environment that benefits both sides. Attendees will gain insights into managing client-agency relationships effectively, ensuring clear communication, and achieving successful UX outcomes from both perspectives. This session is ideal for those client-side product stakeholders working with agencies and other third-party service vendors looking to enhance their collaborative efforts.

Radu Jitea, UX Strategist,Granite Digital

Ruchika Hassan, VP - Global Growth and Marketing ,Fluix

Mark Kelly, Director Experience Design & Research, MarTech, International,Novartis

Mary Doherty, Managing Director,Red Dog

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