Bridging the Gap: Navigating Client-Agency Dynamics for Enhanced UX Outcomes

This forum dives into the complex dynamics between product teams and external agencies. We'll explore strategies for when to engage with an agency, the challenges of aligning different company cultures, frameworks, and product processes, and how to foster a collaborative environment that benefits both sides. Attendees will gain insights into managing client-agency relationships effectively, ensuring clear communication, and achieving successful UX outcomes from both perspectives. This session is ideal for those client-side product stakeholders working with agencies and other third-party service vendors looking to enhance their collaborative efforts.