Back to the Origin: Navigating the Pivot from Retail to Curated Marketplace for Scalable Success

In this session, Dan Lake will dive into the importance of going back to the origin, sharing the story of Not On The High Street strategically pivoting back to their origin as a curated marketplace and how their founding purpose is shaping their future. Dan will detail the tactical decisions that underpin this transition and their broader implications for scaling technology and product strategy.

Key Learnings:

• The challenges of shifting purpose and the impact on technology strategy
• The "buy vs. build" decisions in technology deployment to support scalability and marketplace efficiency
• Strategies for enhancing partner development to ensure a high-quality marketplace offering and robust community engagement