Ryan Singer has worked on all levels of the software stack, from UI design to back-end programming to strategy. Through over 17 years at Basecamp, he’s designed features used by millions and invented processes the teams use to design, develop, and ship the right things. These days he’s focused on product strategy: understanding what Basecamp’s customers are trying to do and how to make the product fit them better.
Ryan will talk about how designing at the right level —shaping—enables Basecamp to ship projects more regularly and increase the collaboration between designers and programmers.
Using concepts from his book Shape Up, Ryan will give you language and perspective to rethink the way you design and execute projects.