Ruben de Boer is the Lead Conversion Manager at Online Dialogue. With 12+ years of experience in optimization, he works for various clients, both multinationals and scale-ups. He helps clients improve their optimization strategy and culture, sets up and improves the CRO process, and leads multidisciplinary teams.
Ruben is also the owner of Conversion Ideas, international keynote speaker, and a bestselling instructor on Udemy, with over 12,000 students who have taken his courses on conversion optimization, A/B testing and change management.
From his passion for experimentation and optimization on a personal, team, and company level, Ruben loves to help others improve their skills and share his passion.