The Estée Lauder Companies (ELC) has provided their consumers with the best High-Touch services and experience through their portfolio of 25+ prestige makeup, skin care, fragrance and hair care brands sold in approximately 150 countries and territories. But in a dynamic and digital environment, how can they ensure that they continue to provide the best service when the in-store experience has changed?
In this session, Ricky will talk through the release of their AR platform. A platform that allowed them to thrive in the remote environment and adapt to their changing consumers needs while also highlighting key process pitfalls within the digital products and platforms team. He will touch on:
- How to foster change in a mature environment;
- Finding the balance between user needs while continuing to drive results;
- Key learnings throughout this journey; and
- What the future looks like for The Estée Lauder Companies Digital Products & Platforms Team