Paya Do

Senior Product Designer

H&M Group

H&M Group

Paya has a decade of experience with various design disciplines. She has a strong consulting background with clients and works in E-commerce and fintech.
Her professional career started in Japan as a designer. Previous experiences include Amazon payment, Diesel, Marc Jacobs, Diesel and Ray-Ban e-commerce interface and system for Japanese market (still currently in-use).
Before moving to Sweden, Paya had worked intensively with Mercari, Inc., the first start-up unicorn in Japan and the most popular circular marketplace that recorded over 17 million monthly active users as of 2019.
Now she is part of H&M Business Tech Experience Design after moving to Stockholm.
Paya always loves the idea of engineering her design. Her vision is to subvert the status quo to make inclusive products and design for everyone.

Past Talks

Ideate, Validate and Design

From Tokyo to Stockholm, Paya has designed numerous e-commerce products that cater to global users. With every experience, she continues to learn about different methodologies, processes and workflows but one thing that has helped her throughout her career is her unique ability to understand user behaviour patterns that are unique to different markets.
In this talk, Paya will talk about her journey and how to focus on local users in order to deliver global product design. She will talk through:

  • The differences in each market she has encountered;
  • The various design methodologies that have worked for her and how she has adapted each to suit her products (i.e. how persona's no longer work, etc);
  • How to ensure consistency and efficiency in your product design while designing locally for global products; and finally
  • How you can implement this within in your own teams to better create global products

Paya Do

Senior Product Designer

H&M Group

H&M Group
 
Ideate, Validate and Design

This session brings together two phenomenal designers who will engage in intimate one-on-one discussions about their design craft and working in the industry over the years.

Paya Do

Senior Product Designer

H&M Group

H&M Group
 
Shilpi Sinha

UX Researcher

Pandora

Pandora