Micha Goldfine is a design leader and CX/UX strategist with 15+ years of experience shaping digital products, services, and design cultures. He specialises in design-led innovation, opportunity development, and human-centred systems that connect business goals with meaningful user outcomes. Micha has worked across fintech, insurtech, traveltech, education, and e-commerce, with experience spanning startups, scale-ups, and enterprise transformation. He is also an active AI-enabled designer, using emerging tools to accelerate creativity, prototyping, and product thinking.